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July 2002 Newsletter - collectiblejewels.com
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IN THIS ISSUE
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=> Jewelry History - 1940's Retro Modern
=> Jewelry History - Marketing / Advertising in December 1949
=> The 1940's and The Nouveau Influence
=> What Is This? Year 1945
=> Jewelry Update and Win a Jewelry Book!
=> Sites of Interest
=> Helpful Hints
=> Personal Tidbits
=> Subscribe/Unsubscribe information

Jewelry History - 1940's Retro Modern

This issue of the collectiblejewels.com newsletter, is primarily going to focus on the jewelry of the 1940's. My mother was in her 20's during this period and so this newsletter is dedicated to her and her love of jewelry and it's a thank you for passing on to me, the appreciation of it all!

Being an avid collector of 1940's Retro Stylized Jewelry for many years, I'll admit I've often sat on the floor and just looked over my own personal array of bracelets, pins, necklaces and earrings and sat dreaming about the era. According to an article in Colliers, December 15, 1943: "American Women are crazy over jewelry. They spend a billion three-hundred million a year on it. The young girls are buying tiny jeweled pins to fasten on very demure velvet neckbands. One store reports a brisk sale of butterfly cutouts for a suntan, or inititals will be cut in the anklet.....
All you have to do is walk into that old copycat, the five-and-ten. There you'll see sophisticated sunbursts, and dome-shaped earrings and bracelets, replicas of the costly gold ones that are popularly studded with chips of turquoise, diamond and ruby. Elegant, not gaudy, is the word. "

1940s Modern Retro Red & Yellow Gold Pin
In the 1940s a design was introduced called "Retro Modern," that featured flamboyant curves and bows in large pieces of jewelry. Yellow, pink and even green gold was used in this jewelry, along with unusual mixtures of colored gemstones. In 1943, gold jewelry with a greenish color became more popular than gold jewelry with a reddish or pink color because the red tint came from copper which was scarc and the greenish color came from silver which was not.

Ameythyst Colored Stone Retro Modern PinSome of the most gorgeous pieces I've seen from this period are those with the stones having an open back. Glass stones from Austria, Czechoslovakia and Germany were no longer in abundance during this time so may items were made with a single stone and in sterling or goldfilled settings.

1940's Retro Flower Pin
This pin is a 1940's Sterling Floral pin (Gold over sterling) emerald glass stone pin. This measures 3" x 1-1/2" and is huge, which is why many women today wear these on winter coats as opposed to a light dress.

1940's Chatelaine Brooches

1940s Chatelaine Double Brooch Pin
These "Double Brooches" were often called Chatelaine Pins because of the likeness the the Victorian and earlier Chatelaines - These were pins that were worn to help keep track of keys to all the doors in the house, a change purse to pay door deliveries, sewing accessories for emergencies, and various other items used in daily routines. Today a Chatelaine consists of two brooches with pin backs. Each brooch has a ring where one or more chains connect the two brooches together. These were very fashionable in the 1940's. Chatakeubs

1940 Chatelaine Pin...Van Dell
These pins were produced by Harry Iskin, Van Dell, Coro, Trifari; some gold plated, others goldfilled or sterling.

Novelty Chatelaine Brooches
Novelty jewelry was also very popular during the 1940's. These Double Brooches or Pins were a fun wear... Women walking their dog Pins, Sword and Crown Pins, Mother and Baby Birds, just to name a few.
1940s Mother and Bird Pin
Some of these were decorated with enamel and rhinestones, while others were just simple and made of sterling silver with no stones.
1940s Woman Walking her Dog

1940's Link Bracelets
One of the things that I personally collect are the vermeil or goldfilled link bracelets with the stones in them. I've got them by many different designers and some of the unmarked ones are just as lovely. Some of the designs have a nouveau or deco look to them. Some of the designers include Simmons, Sturday, Rhythm, Van Dell, Symmetalic, wRe, Harry Iskin, PRSTCo (Providence Stock Co) and others.

1940's Retro GF Bracelet with Stones
This bracelet above is by PRST Co and was sold as a set with what looks to be a link out of the bracelet, but is in fact a Pendant. These type of bracelets came in many stone colors which made them a fun thing to collect! Some of these bracelets had every other link with a floral motif or a stone in the center of flowers was a popular design as well.
1940's Van Dell Pink Stone Floral Bracelet
Not only did these bracelets come with colored glass stones, they came with glass molded cabs with designs such as scarabs and also stones such as jade or onyx were implemented. Many of these bracelet designs look to be based on the 1920's slave bracelets which were merely link bracelets.

Below is an ad for the Slave Bracelets from S. Kind and Sons in Philadelphia. Their prices were from $2.00 to $3.50 each and they came in sterling silver - some chased, others with enameled black or turquoise - some with jade or sardonyx rings. 1927 S. Kind and Sons Philadelphia Slave Bracelet Ad

Jewelry History - Marketing / Advertising in the 1940s
The following information is based on an actual advertisement:
SPLENDOR December 1949
One marketing method used during the 1940's was for jewelers to send in the mail or customers to visit their local jewelry store for a freebie magazine. The one in particular here is called Splendor and on the bottom it reads: Sent with the Compliments of OSCAR P. GUSTAFSON CO. Jewelers and their address. Inside: Splendor comes to you with the compliments of your jeweler. This Christmas issue is a helpful guide for you in your holiday buying. If you like Splendor Magazine, tell your jeweler Thank you.
Primarily made up of advertisements from companies such as Van Dell, Krementz, Colby Light Corp., Speidel, Wallace Sterling, Ballou; there were also articles such as Haiti: Travel is in the Cards and of course, a Holiday Gift Guide! There is also an article on pearls and holiday pastry recipes and a few pages of the latest fashion dresses and evening wear.

This particular ad shows a silver finished bronze compact with a high button shoe on lid for $15.00 and Rose Earrings in 3 tones of gold overlay for $12.00 and Rhinestone Earrings and Pin $48.00. The Gold colored Mesh in a medieval style mantelet is $6.00. The sterling Silver bracelet is $7.20 and the 3 strand Pearl Collar is $15.00.

Splendor Ad

The 1940's and The Nouveau Influence
I often see c.1940's silver floral jewelry presented as Art Nouveau. It really isn't, though it seems to be influenced by that style. ART NOUVEAU Or "New Art": Inception c.1890-1910.

Art Nouveau - The name being drived from a gallery for interior decoration operated by Samuel Bing in Paris in 1896 called "Maison de l'Art Nouveau". It was to England by 1890 and then on to the United States. The style is a revolt against the rigid styles of previously mass-produced wares. (In the same manner that ART DECO was a revolt against it). It features free flowing, curving lines with asymmetrical natural motifs, such as intertwining floral patterns, butterflies, dragonflies and ethereal human, female faces. Very influenced by Japanese Art. It used gems to emphasise their beauty, mostly pearls and cabochon opals and moonstones rather than faceted. Many pieces have colorful enameling and some had filigree (later done as a stamped punchwork"). Pieces included pendants, neclaces and elaborate hair ornaments. Eventually its own extravagances led to its demise around 1910-14. Leading designers were LaLique, Vever, Fouquet and Gaillard. In germany it was called "Jugendstil" after a magazine called "Die Jugend" (Youth) and in Italy "Floreale" or "Style Liberty" (after the London store that featured it). It has been very reproduced and one must be careful when buying. --- Parts of this description in regards to Art Nouveau comes from a great book "An Illustrated Dictionary of Jewelry" by Harold Newman, (1981) published by Thames and Hudson.

It's very natural to see a 1940's brooch and think, "Oh, this is SOOO Art Nouveau", only to discover when you turn the brooch over that the pin has a safety clasp! During the Art Nouveau period... the "C" Clasp was used on pins. Same goes for those bracelets with the floral designs - they are Art Nouveau in style, but most often are from the 1940's and even the 1950's and to my dismay have been described by some as "Art Nouveau" period.

What IS This? Year: 1945
Can you guess what this is?So can you guess what this is? Don't go by appearances! Do you think this is JUST a Rhinestone Brooch?

Ok... think again!

HINT! These were very popular in the 1940's and Coro and Trifari were at the front of the line with their designs. I have one for you to see that will probably tell you what it is...
CLICK HERE... OH and it's made by Coro!





If you guessed this is what is called a DUETTE, you're correct!
CLICK HERE - To see what this pin can do!
CLICK HERE - To see the BACK of the pin
CLICK HERE - To see the BACK of the pin View #2

collectiblejewels.com JULY Update and HOT SALE! 10% OFF ALL JEWELRY in the TIME PERIOD CATEGORY
CLICK HERE - collectiblejewels.com

SHORTCUT: NEW ITEMS PAGE ONLY
(no frames)
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This above URL is a list of the great new additions to the website. As you will see, I've changed the format to make it easier to peruse. Now instead of clicking on the small pictures...just click on the CATEGORY and you'll go to the page with that new item and it's detail and price.

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Sites of Interest - 1940's Fashion & War
Ok....so maybe you like 1940's jewelry and maybe your don't. IF YOU DO... and you wan't to learn about the fashions of the time period... this is a good site to start. Christine's Costume Page. I've no affiliation with this site, nor do they even realize I'm telling YOU about it... it's just that it had a nice bunch of links to magazines and fashions of the 1940's. (If you check the entire site, you'll see much more than that! When one thinks of the 1940's, one can't help but think of WAR as well. In researching old pins, I found this site (NON-JEWELRY RELATED), Phil's World War II Pages, and I learned quite a bit of interesting information and the chronology was important in helping date war time pieces.
Ok...what's another non-jewelry related site that I can offer you? How about a quick view of the progression of 1940's clothing? 1940's Fashion - A Progressive Chart, Page One.

Helpful Hints - Jewelry
Did you know you can learn to differentiate the some plastics by smell? Most of the time you can get a smell by warming an item by rubbing it with your thumb. I do this often with bakelite. I know the smell immediately. I rub my thumb back and forth until I can detect the smell. People think I'm strange when buying! You can learn to recognize the Bakelite smell that is emitted by rubbing it... just remember, when learning, the best way is to use a known item and compare the known with your unknown. Did you know that Tortoiseshell smells like burning hair when warmed?

Odds-N-Ends - What you should and shouldn't do with jewelry

  • Don't expose your jewelry to salt water or harsh chemicals, like chlorine bleach.
  • Don't wear your sterling silver jewelry in chlorine water.
  • The use of hair spray, make-up, hand lotions and perfumes can cause jewelry to dull. Put your jewelry on after you have used any of these to prolong their luster.
  • Pearls, coral and porous stones such as opal, turquoise and malachite should be kept away from oils, chemical and dirty water to avoid discoloration. Wipe them gently with a soft, damp cloth.
  • Ultrasonic cleaners should not be used with stones subject to internal stress -- tanzanite, opal, emerald, organic gems (pearl, coral and amber), turquoise, lapis, malachite and any stone containing major inclusions. Use warm water and mild soap, rinse and dry thoroughly.
  • Opal, pearls, coral, amber, turquoise are heat sensitive (both to extremes and sudden changes in temperatures). Do not leave them sitting in hot sunlight, near radiators, or in hot cars or have it in extreme cold for a long period of time.
  • Store your silver in a cool, dry place, preferably in a tarnish preventative bag or wrapped in a soft piece of felt or cloth.


Personal Tidbits
Wonder what she's thinkingNikki has kept me VERY busy... at 20 months old now she's full of pep and vigor... but then there are those solemn moments where she just sits and reflects. Oddly enough, I was able to catch one such moment...

There have been more challenges that have popped into my life, but I deal. Just as you do. We all have our own issues to deal with... and we all rise to meet the challenge to the best of our ability! I'm grateful for the distraction of JEWELS and my customers!

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